Thursday 17 July 2008

Ajwa


Ajwa calls itself as a 'Muslim clothing and perfumes' shop, although that description doesn't capture the shop's pleasingly eclectic nature. Shop dummies in long robes nestle in among stacks of colourful children's books with such wonderful titles as 'Allah Gave Me a Nose to Smell', and the window is filled with dozens of elegant, glass-stoppered perfume bottles, filled with thick, dark, heavily-scented oils, glowing like stained glass.

The specialities here are musk and oudh (agarwood), of which there are a dozen varities apiece from all over the world. The man in the shop will decant 3, 6 or 12 millilitres of your chosen scent into a little glass bottle for you; he will also wait patiently while you sniff your way through his entire stock, providing a jar of coffee to clear your nose when required. Prices range from three pounds to 50 for the 3ml bottle.

I asked him to recommend a really heavy, dark musk, and he pointed me towards a bottle of something resembling molasses, labelled Japanese Musk. The smell was extraordinary - the darkest of the dark, with amber, frankincense, sandalwood and burnt sugar notes. It made me go 'Phwooaaaar!' and cost me five pounds. And it's even better on skin.

If you find yourself in the area I couldn't recommend a visit to this lovely shop more highly. Best of all, it's right by the spectacularly good New Tayyabs Pakistani restaurant, so you might as well get a curry while you're there.

Ajwa Retail
58 Fieldgate Street
Whitechapel
London E1 1ES

5 comments:

Anonymous said...

Thnx for 2 great recs - going to check these out this w/ed. Stumbled across this looking for info on Habanita. Great blog!

Beverly Sutphin said...

Thanks! Have a lovely time!

Whenever I wear the Japanese Musk, somebody tells me I smell amazing. It's pretty special :)

Anwar Ali's Blog said...

just read the wonderful comments about my store!! customer emailed us about someone mentioning the japanese musk on this blog! thank you beverly lol anyone else interested or want to find out more please let us know!!

Beverly Sutphin said...

Hello Anwar! Thanks so much for your post. I'm delighted that you found your way here.

I'll be coming back to your shop for some more smells soon!

Anwar Ali's Blog said...

sure anytym! Bring sum friends along too, by the way we have great gift ideaz if anyones interested, we have pretty little crystal bottles to choose from, pick the one you like with ur chosen perfume and leave the rest to us!