Ajwa calls itself as a 'Muslim clothing and perfumes' shop, although that description doesn't capture the shop's pleasingly eclectic nature. Shop dummies in long robes nestle in among stacks of colourful children's books with such wonderful titles as 'Allah Gave Me a Nose to Smell', and the window is filled with dozens of elegant, glass-stoppered perfume bottles, filled with thick, dark, heavily-scented oils, glowing like stained glass.
The specialities here are musk and oudh (agarwood), of which there are a dozen varities apiece from all over the world. The man in the shop will decant 3, 6 or 12 millilitres of your chosen scent into a little glass bottle for you; he will also wait patiently while you sniff your way through his entire stock, providing a jar of coffee to clear your nose when required. Prices range from three pounds to 50 for the 3ml bottle.
I asked him to recommend a really heavy, dark musk, and he pointed me towards a bottle of something resembling molasses, labelled Japanese Musk. The smell was extraordinary - the darkest of the dark, with amber, frankincense, sandalwood and burnt sugar notes. It made me go 'Phwooaaaar!' and cost me five pounds. And it's even better on skin.
If you find yourself in the area I couldn't recommend a visit to this lovely shop more highly. Best of all, it's right by the spectacularly good New Tayyabs Pakistani restaurant, so you might as well get a curry while you're there.
Ajwa Retail
58 Fieldgate Street
Whitechapel
London E1 1ES
